Fast Food à la française
I came to France with a simple golden rule; Go Native. Speak French, Act French, and Be French.
Imagine then, the cognitive dissonance that came about when I was invited to McDonald’s; on the one hand, I was invited by a French person to join in, on the other hand it was to do something that could be considered the pinnacle of American (Anglo-Saxon!) culture.
It was a difficult decision. I haven’t eaten “Fast Food” for a number of years now, mainly just because I don’t like it, rather than any sort of culinary snobbery, so I desperately wanted to get out of it.
However, I ended up going because this particular mademoiselle was “persuasive”, shall we say.
I’ve asked a number of French people if they like Fast Food and how often they go. The general response is “Yes, from time to time.”

My follow up question is usually related to “Americanisation” and “cultural imperialism”. Having written a report about whether France is really Anti-American in a political sense, I was interested to look at the cultural implications. Evidently, I found that my colleagues in Bath were mistaken for suggesting the French were antagonistic towards American food, or even foreign food. My search for Soy Sauce is a good example.
Of course, my friends are generally quite young. Here in Nice, there is an independence/nationalist (you heard me) movement with the slogan “Yes to Socca, no to the Kebab!” (Socca is a Nicois speciality.)
McDonald’s is successful here because of American tourists (obviously) but also because it has been able to adapt its menu. Some options are in fact just versions of traditional French sandwiches.
Burger King, to the contrary, tried to establish a presence in France, but it was quite short lived.
The most popular chain here is “Quick”, a sort of French McDonald’s, (they tell me it’s French, but I’m inclined to believe it’s actually Belgian) which removes any cultural ramifications that might have existed. Frankly, it’s almost indistinguishable. It’s mainly just a bit of teasing against the fact that I’m an Anglo-Saxon. In reality, Anglo-French relations boil down to sibling rivalry.
That said; I won’t be going back unless I really have to, as another act of conformism!



August 3rd, 2009 at 8:11 pm
We went there to "Quick" and quickly named it "Quick shit" because, after all, you get your shit quick! I believe McDonalds is far superior in quality and price to "Quick shit". Anyway, when I was in McD's in Paris it was all French people in there! All the English tourists were in overpriced Restaurants, so we went French by going to McDonalds in my opinion. "Je voudrais un chicken Mcsandwich, menu grand, avec un coca s'il vous plait". Et voila!
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August 3rd, 2009 at 9:03 pm
McDonalds is way more popular than Quick actually, since the former has c1100 restaurants nowadays but the latter only half than number (might even be as low as c450).
McDonalds has adapted their menu wherever they went, even selling stuff like soup in Asia apparently and this strategy seems to work really well for them.
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August 7th, 2009 at 2:37 am
Interesting post, although I was a bit disturbed by your description of McDonalds as "the pinnacle of American (Anglo-Saxon) culture" – I suspect that messrs Twain, Gershwin, Pollock and Fitzgerald might have something to say about that!
I suppose that it could be argued (not by me, in case their lawyers are watching) that McDonalds is the antithesis of culture, or more precisely cultural heterogeneity. I guess that this might be at the root of the antipathy that some (French) people feel towards McDonalds – rather than anti-Americanism. But hey, what do I know.
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August 9th, 2009 at 11:10 am
I'm surprised you found a Quick that far South.
It is Belgian, as you guessed (that's why the mayonnaise is so good and everything is written in Dutch as well as French).
I always thought that it was a Northern thing in France.
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August 13th, 2009 at 11:55 pm
In fact, I have seen two branches here in Nice and one when I went to Cannes!
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